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The use of video as an advertising medium in the Middle East

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Company:

Authors: Charles A. Rhodes, George V. Vassiliou

Abstract:

The paper examines the impact of advertising on rented video cassettes on the advertising scene in the Middle East and specifically Saudi Arabia, and the way in which household panel research has been used to monitor this development.

Charles A. Rhodes

Author

This is a long description of some author details.

George V. Vassiliou

Author

This is a long description of some author details.

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Citation

Rhodes and Vassiliou (1986a, June 15). The use of video as an advertising medium in the Middle East. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-use-of-video-as-an-advertising-medium-in-the-middle-east