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Gramse, G. (1978a, June 14). Will retailers allocate manufacturers' budgets . ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/will-retailers-allocate-manufacturers-budgets-
Eva, G. (1978a, June 14). Setting advertising appropriations. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/setting-advertising-appropriations
Lowe-Watson, D. (1971a, June 15). The contribution of research to the planning, budgeting and evaluation of below-the-line activity . ANA - ESOMAR. Retrieved July 05, 2024, from
Masson, P. (1968a, June 15). An international approach to data processing for media selection. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/an-international-approach-to-data-processing-for-media-selection