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An international approach to data processing for media selection

Date of publication: June 15, 1968

Catalogue: ESOMAR Congress 1968

Author: Peter Masson

Abstract:

The paper deals with the formation and development of the MAP Service, which is a data analysis service for campaign/media planning, available to all members of the London Press Exchange Group, for both their national and international clients throughout Europe. The MAP Service enables a common and sophisticated approach in each market to the problems of campaign/media planning, and affords assistance in problems of the allocation of resources between markets.

Peter Masson

Author

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Research Papers

Data processing and analysis

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Niels J. Grommé

 

September 1, 1998

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Citation

Grommé, N. J. (1998a, September 01). Data processing and analysis. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-processing-and-analysis


Research Papers

Using an international group

Catalogue: Seminar 1976: International Market Research

Author: Ian Jarvis

Company: Burke, Inc.

April 1, 1976

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Citation

Jarvis, I. (1976a, April 01). Using an international group. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-an-international-group


Research Papers

An ethnographic approach to consumer receptivity

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Sigrid Schmid, René Kaufmann

 

June 4, 2006

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Citation

Schmid and Kaufmann (2006a, June 04). An ethnographic approach to consumer receptivity. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/an-ethnographic-approach-to-consumer-receptivity


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Citation

Masson, P. (1968a, June 15). An international approach to data processing for media selection. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/an-ethnographic-approach-to-consumer-receptivity