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d'Angelo, D. (1963a, June 15). Use of the marketing experiment in the market development for new products. ANA - ESOMAR. Retrieved June 29, 2024, from
Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/advertising-research-french-
Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/advertising-research-89