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Use of the marketing experiment in the market development for new products

Date of publication: June 15, 1963

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Domenico d'Angelo

Abstract:

The study we were asked to carry out was related to a specific promotional strategy that the interested company had developed for a product included in its line. Objective of the study was to test by experiment the efficiency of this strategy in view of its large scale application.

Domenico d'Angelo

Author

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Research Papers

Market research in the development of advertising for new products

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: John C. Dunkley

 

June 1, 1966

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Citation

Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products


Research Papers

Method and realisation of market research for the development of new products in the technical field

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Bernd Stulz

 

October 1, 1981

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Citation

Stulz, B. (1981a, October 01). Method and realisation of market research for the development of new products in the technical field. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/method-and-realisation-of-market-research-for-the-development-of-new-products-in-the-technical-field


Research Papers

New product development in an evolving market

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

 

October 1, 1979

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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

d'Angelo, D. (1963a, June 15). Use of the marketing experiment in the market development for new products. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market