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Rice and Mahmoud (1997a, September 01). Forecasters, marketing researchers and marketing managers . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/forecasters-marketing-researchers-and-marketing-managers-
Kaynak and Rice (1987a, June 15). Data gathering and forecasting difficulties in the developing countries. ANA - ESOMAR. Retrieved September 25, 2024, from