Data gathering and forecasting difficulties in the developing countries
Abstract:
This paper considers the problems of collecting data for sales forecasting and marketing decision making in the developing countries. Included in the discussion is an evaluation of the sales forecasting experience of a small number of Canadian firms in North Africa. The paper suggests ways in which the forecasting process in developing countries can be improved for better decision making in foreign markets.
This could also be of interest:
Research Papers
Research and developing countries
Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Helen M. Grossley
June 15, 1961
Research Papers
Marketing research in the developing countries
Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Michael R. Pratt
February 1, 1979
Research Papers
Survey research in developing countries
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Nahed Saleh
August 1, 1975
