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Kunøe, G. (1994a, June 15). The dialogue wheel. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-dialogue-wheel
Kunøe, G. (1993a, June 15). Metaloyalty as an instrument in managing direct marketing. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/metaloyalty-as-an-instrument-in-managing-direct-marketing