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Research papers

The changing role of fairs and exhibitions as marketing forums in East-West economic relations

I believe that the changing role of fairs and exhibitions consists in the fundamental help they provide for segmentation. The possibilities of fairs and exhibitions in the sphere of segmentation provide an important input for the development of the...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Gusztáv Holló
June 15, 1985
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Citation

Holló, G. (1985a, June 15). The changing role of fairs and exhibitions as marketing forums in East-West economic relations. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/the-changing-role-of-fairs-and-exhibitions-as-marketing-forums-in-east-west-economic-relations