Back

The changing role of fairs and exhibitions as marketing forums in East-West economic relations

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Gusztáv Holló

Abstract:

I believe that the changing role of fairs and exhibitions consists in the fundamental help they provide for segmentation. The possibilities of fairs and exhibitions in the sphere of segmentation provide an important input for the development of the complete marketing mix. The role of fairs and exhibitions in East-West relations changed so far, as far as they turned from the shop-windows of international economic relations into the workshops of these relations.

Gusztáv Holló

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Economic reforms in the East

Catalogue: ESOMAR Congress 1988

Authors: Mile Jovic, Zivorad Zlatkovic

 

September 1, 1988

×

Citation

Jovic and Zlatkovic (1988a, September 01). Economic reforms in the East. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/economic-reforms-in-the-east


Research Papers

East meets West?

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Nicola Evans, Lili Tomlinson

 

June 15, 1993

×

Citation

Evans and Tomlinson (1993a, June 15). East meets West?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/east-meets-west-


Research Papers

Marketing research in planning East-West industrial co-operation

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Gábor Hoványi

 

September 1, 1974

×

Citation

Hoványi, G. (1974a, September 01). Marketing research in planning East-West industrial co-operation. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Holló, G. (1985a, June 15). The changing role of fairs and exhibitions as marketing forums in East-West economic relations. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation