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Research papers

Problems of sponsored readership surveys: Germany

There are - as I see them - four problems which stand out in the practical day-to-day work of those who have to organize and execute joint sponsored media surveys: 1. The problem of coordinating measuring methods and systems 2 . the problem of a gap...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: H.-E. Scheler
June 15, 1972
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Citation

Scheler, H. (1972a, June 15). Problems of sponsored readership surveys: Germany. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/problems-of-sponsored-readership-surveys-germany