Problems of sponsored readership surveys: Germany

Date of publication: June 15, 1972

Author: H.-E. Scheler

Abstract:

There are - as I see them - four problems which stand out in the practical day-to-day work of those who have to organize and execute joint sponsored media surveys: 1. The problem of coordinating measuring methods and systems 2 . the problem of a gap between the know-hows of the various experts taking part in the same enterprise 3. the problem of interaction between the partaking groups 4. the problem of organisation within the partaking institutions. Let me try to give you an outline of this problem of demoscopy.

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