Abstract:
There are - as I see them - four problems which stand out in the practical day-to-day work of those who have to organize and execute joint sponsored media surveys: 1. The problem of coordinating measuring methods and systems 2 . the problem of a gap between the know-hows of the various experts taking part in the same enterprise 3. the problem of interaction between the partaking groups 4. the problem of organisation within the partaking institutions. Let me try to give you an outline of this problem of demoscopy.
This could also be of interest:
Research Papers
Problems of joint sponsored readership surveys: Italy
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
 
June 15, 1972
Research Papers
Problems of joint sponsored readership surveys: The Netherlands
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jan D. Noordhoff
 
June 15, 1972
Research Papers
Problems of joint sponsored readership survey: A summary
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Michael M. Brown
 
June 15, 1972
