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Research papers

Researching the global Latin world

This paper describes the variety of cultural differences present across the Spanish-speaking countries around the globe, derived from a ground- level qualitative research study encompassing fourteen Spanish- speaking countries, territories and...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Author: Hal Daume
November 1, 1997
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Citation

Daume, H. (1997a, November 01). Researching the global Latin world. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/researching-the-global-latin-world