Researching the global Latin world

Date of publication: November 1, 1997

Author: Hal Daume


This paper describes the variety of cultural differences present across the Spanish-speaking countries around the globe, derived from a ground- level qualitative research study encompassing fourteen Spanish- speaking countries, territories and regions in Europe, and the North, Central, and South Americas. The study will cite cultural similarities and differences encountered in Spain, Argentina, Brazil, Chile, Colombia, Paraguay, Peru, Uruguay and Venezuela, and in four Spanish-dominant metropolitan areas in the United States: Dallas, Texas; Los Angeles, California; Miami, Florida; and New York City, and in the United States' territory of Puerto Rico, thus making this the largest single-language yet multi-cultural study ever undertaken by Research International.

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