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Heald, G. (1971a, June 15). The use of covariance analysis as a means of analysing the price-setting policy for a company's product. ANA - ESOMAR. Retrieved July 04, 2024, from
Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/the-revolution-in-test-marketing-
Star, S. A. (1959a, June 15). Determining goals in research. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/determining-goals-in-research