Abstract:
If you take even the most casual look at action research, probably two key things stand out about it. First, it usually proceeds with something of an experimental design; and, second, something of a cult has grown up about it. If you go into the "how-to-do-it" literature of program evaluation, you emerge with the impression that its authors, at least, believe that it is a totally independent field of social research, whose problems and methods are uniquely special.
This could also be of interest:
Research Papers
Determining goals in research (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Shirley A. Star
 
June 15, 1959
Research Papers
Management goals and marketing research
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alexander L. Bie
Company: Ogilvy
August 1, 1967
Research Papers
Accomplishing CRM goals
Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Nagia El Emary, Sagar Tamang, Piyush Mathur
Companies: Nielsen, Vodafone Group
March 17, 2002
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