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Krikorian and de Masi (1996a, March 01). Brand fitness . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brand-fitness-
de Masi and Krikorian (1994a, January 01). Agencies' problems with advertisers in the Middle East. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/agencies-problems-with-advertisers-in-the-middle-east
Krikorian and de Masi (1992a, June 15). Advertisers' problems with agency service in the Middle East. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertisers-problems-with-agency-service-in-the-middle-east