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Research papers

Advertisers' problems with agency service in the Middle East

"Advertisers' Problems with Agency Sen/ice in the Middle East" is the result of a qualitative application of PDS technology-proprietary to BBDO Worldwide. The Study, recently conducted among a cross-section of decision makers within client companies,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Harout Krikorian, Lance de Masi
June 15, 1992
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Citation

Krikorian and de Masi (1992a, June 15). Advertisers' problems with agency service in the Middle East. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/advertisers-problems-with-agency-service-in-the-middle-east