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Research papers

Research and the advertising agency

The problem which this paper treats is one which has existed since the concept of the "service agency" was developed. It exists to a greater or lesser extent in fields other than research, (e.g. packaging or merchandising), but we shall concentrate...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Harry E. Stone
June 15, 1961
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Citation

Stone, H. E. (1961a, June 15). Research and the advertising agency. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/research-and-the-advertising-agency