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Research and the advertising agency

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Harry E. Stone

Abstract:

The problem which this paper treats is one which has existed since the concept of the "service agency" was developed. It exists to a greater or lesser extent in fields other than research, (e.g. packaging or merchandising), but we shall concentrate here on the research aspect alone.

Harry E. Stone

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Citation

Williamson and Burdus (1966a, June 01). The co-ordination of the research and creative functions in a large advertising agency. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-co-ordination-of-the-research-and-creative-functions-in-a-large-advertising-agency


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https://ana.esomar.org/documents/a-study-of-the-decision-processes-in-the-selection-of-an-advertising-agency


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Citation

Stone, H. E. (1961a, June 15). Research and the advertising agency. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-use-of-telpex-by-creative-men-in-an-advertising-agency