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Research papers

New market research instruments through the application of high technologies

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987
Author: Heinrich A. Litzenroth
Company: GfK
September 1, 1987
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Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/new-market-research-instruments-through-the-application-of-high-technologies-


Research papers

New market research instruments through the application of high technologies (German)

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987
Author: Heinrich A. Litzenroth
Company: GfK
September 1, 1987
×

Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies (German). ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/new-market-research-instruments-through-the-application-of-high-technologies-german-