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New market research instruments through the application of high technologies

Date of publication: September 1, 1987

Catalogue: ESOMAR Congress 1987

Company: GfK

Author: Heinrich A. Litzenroth

Abstract:

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced technologies. The high tech elements currently in use include scanner cash registers at the point of sale, microcomputers on the level of individual households as well as cable-TV system.

Heinrich A. Litzenroth

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Research Papers

New market research instruments through the application of high technologies (German)

Catalogue: ESOMAR Congress 1987

Author: Heinrich A. Litzenroth

Company: GfK

September 1, 1987

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Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies (German). ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/new-market-research-instruments-through-the-application-of-high-technologies-german-


Research Papers

Predicting consumers' acceptance of new video technologies

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie

Company: Nielsen

June 15, 1998

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Citation

Goerlich, Maroney and McConochie (1998a, June 15). Predicting consumers' acceptance of new video technologies. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/predicting-consumers-acceptance-of-new-video-technologies


Research Papers

Marketing for new technologies

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Luc Rouach

Company: MSM

June 15, 1996

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Citation

Rouach, L. (1996a, June 15). Marketing for new technologies. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/marketing-for-new-technologies


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Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies . ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/marketing-for-new-technologies