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Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/readers-per-copy-revisited
Whitton, L. S. (1988a, June 15). Linkages. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/linkages
Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data
van der Veld and Borgmeijer (1987a, September 01). Corporate image purchasing analysis. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/corporate-image-purchasing-analysis
Macrae, C. (1987a, June 15). Adapting positioning strategy to consumers' quality and value needs in service markets. ANA - ESOMAR. Retrieved September 23, 2024, from
Wiegand, J. (1986a, June 15). The combining of two separately derived data-sets into an integrated intermedia planning system:. ANA - ESOMAR. Retrieved September 23, 2024, from
Kapferer, J. (1986a, June 04). Beyond positioning. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/beyond-positioning
Blackburn, Carter and Clancy (1984a, June 15). Litmus II. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/litmus-ii
Bergonier, Vignolle and Harang (1984a, June 15). Fully interactive media planning model. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/fully-interactive-media-planning-model