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Litmus II

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Authors: Joseph D. Blackburn, Lisa E. Carter, Kevin J. Clancy

Abstract:

The purpose of this paper is to describe a new model, LITMUS II, and how it is being used by major advertisers in North America to develop improved if not "optimal" marketing plans for new products and services.

Joseph D. Blackburn

Author

This is a long description of some author details.

Lisa E. Carter

Author

This is a long description of some author details.

Kevin J. Clancy

Author

This is a long description of some author details.

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Citation

Blackburn, Carter and Clancy (1984a, June 15). Litmus II. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/litmus-ii