Abstract:
The purpose of this paper is to describe a new model, LITMUS II, and how it is being used by major advertisers in North America to develop improved if not "optimal" marketing plans for new products and services.
Date of publication: June 15, 1984
Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Joseph D. Blackburn, Lisa E. Carter, Kevin J. Clancy
Abstract:
The purpose of this paper is to describe a new model, LITMUS II, and how it is being used by major advertisers in North America to develop improved if not "optimal" marketing plans for new products and services.
This is a long description of some author details.
This is a long description of some author details.
This is a long description of some author details.
Haas and Santini (1987a, November 25). Goelette II. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/goelette-ii
Koegel, K. (2004a, June 14). Touchpoints II. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/touchpoints-ii
, C. (1974a, April 23). Taurus II. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/taurus-ii
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Blackburn, Carter and Clancy (1984a, June 15). Litmus II. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/taurus-ii