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Fielding and Johnson (1995a, June 15). Maximising the effectiveness of direct response television advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Millman, I. (1995a, June 15). Broadcast sponsorship: The viewers' views. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views
Mariño and Arnaldo (1995a, May 01). Evolution of mass media and the measurements of its audience in Latin America. ANA - ESOMAR. Retrieved September 26, 2024, from
van Meerem, L. (1994a, June 15). Phone text, a form of interactive television. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television
Hendrickson and Acott (1994a, June 15). Beyond fusion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-fusion
Roberts, A. (1994a, June 15). Media exposure and consumer purchasing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-exposure-and-consumer-purchasing
Nurmi, S. (1994a, June 15). TV audience segmentation since 1991, developing tool for programme and scheduling planning. ANA - ESOMAR. Retrieved September 26, 2024, from
Bona, E. (1994a, June 15). Telebersaglio. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/telebersaglio
Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dissecting-the-media-multiplier