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Research papers

The full picture

This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Iain Janes, Marcus Boyland, Howard Barber
Company: GfK
February 1, 2004
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Citation

Janes, Boyland and Barber (2004a, February 01). The full picture. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-full-picture