Back

The full picture

Date of publication: February 1, 2004

Catalogue: ESOMAR Conference 2004: Technovate 2

Company:

Authors: Iain Janes, Marcus Boyland, Howard Barber

Abstract:

This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of the web design process, providing web marketers and designers with insights that qualify the effectiveness of a website in its ability to grab the attention of the visitor as they attempt to navigate through its pages.

Iain Janes

Author

This is a long description of some author details.

Marcus Boyland

Author

This is a long description of some author details.

Howard Barber

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Getting the full picture

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha

Companies: Netquest, KANTAR TNS Malaysia

June 15, 2015

×

Citation

Fusco, Tomás, Ochoa and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture-8454


Videos

Getting the full picture

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha

Companies: Netquest, KANTAR TNS Malaysia

June 15, 2015

×

Citation

Ochoa, Fusco, Tomás and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture


Research Papers

Picture this!

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Delphine du Crest, Shari Donnenfeld

 

March 30, 2003

×

Citation

du Crest and Donnenfeld (2003a, March 30). Picture this! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/picture-this-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Janes, Boyland and Barber (2004a, February 01). The full picture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/picture-this-