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The full picture

Date of publication: February 1, 2004

Catalogue: ESOMAR Conference 2004: Technovate 2

Company:

Authors: Iain Janes, Marcus Boyland, Howard Barber

Abstract:

This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of the web design process, providing web marketers and designers with insights that qualify the effectiveness of a website in its ability to grab the attention of the visitor as they attempt to navigate through its pages.

Iain Janes

Author

This is a long description of some author details.

Marcus Boyland

Author

This is a long description of some author details.

Howard Barber

Author

This is a long description of some author details.

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