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Morgan, R. P. (1998a, June 15). Linking brand imagery with preference. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/linking-brand-imagery-with-preference
Wyckham and Collins-Dodd (1997a, October 22). Learning brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/learning-brands
Branthwaite and Ware (1997a, September 01). Music in advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/music-in-advertising
Wilensky, A. (1997a, June 15). Strategic capital of brands within the new international and Latin American scenario (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
Wilensky, A. (1997a, May 01). Strategic capital of brands within the new international and Latin American scenario. ANA - ESOMAR. Retrieved September 26, 2024, from
Archer, J. (1996a, November 01). Brand share wars . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-share-wars-
Greig, I. D. (1996a, September 01). Brand loyalty . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-loyalty-
Tizard and Link (1996a, June 15). Customer handling. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/customer-handling
van Steen, R. (1996a, June 15). The showroom process. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-showroom-process