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Strategic capital of brands within the new international and Latin American scenario (Spanish)

Date of publication: June 15, 1997

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Alberto Wilensky

Abstract:

The brands are assets strategic yet usually wrong evaluated. The validity from the big brands yet Many years after from the disappearance from the products physical what they designated check what the brands "Pay" the investment Applied in they. Without embargo, his role strategic do not is many times recognized by who limit his view of the deal to a analysis exclusively technological or financial.

Alberto Wilensky

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Strategic capital of brands within the new international and Latin American scenario

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Alberto Wilensky

 

May 1, 1997

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Citation

Wilensky, A. (1997a, May 01). Strategic capital of brands within the new international and Latin American scenario. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/strategic-capital-of-brands-within-the-new-international-and-latin-american-scenario


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Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003

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Castelnau, Silva and Marangoni (2003a, May 04). The Latin American market . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-latin-american-market-


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Catalogue: Latin America 2004: Integrating Diversity Across the Continent

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October 24, 2004

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Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands


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Citation

Wilensky, A. (1997a, June 15). Strategic capital of brands within the new international and Latin American scenario (Spanish). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands