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Agostini et al. (1960a, June 15). Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research". ANA - ESOMAR. Retrieved July 01, 2024, from
Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers-110