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Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research"

Date of publication: June 15, 1960

Catalogue: ESOMAR Conference 1960

Authors: Jean Michel Agostini, Sander de Leve, J. H. Verstegen, A. G. Zwijnenberg, J. Ax, Coen C. J. de Koning, William Schlackman

Abstract:

Group discussion on the papers "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research" by Mr. Agostini and Mr. de Leve.

Jean Michel Agostini

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Sander de Leve

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J. H. Verstegen

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A. G. Zwijnenberg

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J. Ax

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Coen C. J. de Koning

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William Schlackman

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Research Papers

A short-cut method for estimating the unduplicated audience of a combination of media

Catalogue: ESOMAR Conference 1960

Author: Jean Michel Agostini

 

June 15, 1960

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Citation

Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media


Research Papers

A short-cut method for estimating the unduplicated audience of a combination of media (French)

Catalogue: ESOMAR Conference 1960

Author: Jean Michel Agostini

 

June 15, 1960

×

Citation

Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media-french-


Research Papers

Discussion group III

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: W. D. McClelland, R. A. Davie

 

June 15, 1972

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Citation

McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/discussion-group-iii


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Citation

Agostini et al. (1960a, June 15). Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research". ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/discussion-group-iii