Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research"
Abstract:
Group discussion on the papers "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research" by Mr. Agostini and Mr. de Leve.
This could also be of interest:
Research Papers
A short-cut method for estimating the unduplicated audience of a combination of media
Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
 
June 15, 1960
Research Papers
A short-cut method for estimating the unduplicated audience of a combination of media (French)
Catalogue: ESOMAR Conference 1960
Author: Jean Michel Agostini
 
June 15, 1960
Research Papers
Discussion group III
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: W. D. McClelland, R. A. Davie
 
June 15, 1972
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