Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research"

Date of publication: June 15, 1960

Abstract:

Group discussion on the papers "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research" by Mr. Agostini and Mr. de Leve.

  • PDF
  • This could also be of interest