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Research papers

Product media index in Hungary

This paper describes a possible way to reduce the risk of a common client requirement, namely 'to know everything from one survey'.Facing the dilemma of unrealistically long questionnaires of single-source surveys from time to time lead us to find a...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Rita Vella, János Bacher
Company: GfK
April 17, 2005
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Citation

Vella and Bacher (2005a, April 17). Product media index in Hungary. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/product-media-index-in-hungary