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Product media index in Hungary

Date of publication: April 17, 2005

Catalogue: ESOMAR Panel Research Conference 2005

Company:

Authors: Rita Vella, János Bacher

Abstract:

This paper describes a possible way to reduce the risk of a common client requirement, namely 'to know everything from one survey'. Facing the dilemma of unrealistically long questionnaires of single-source surveys from time to time lead us to find a way to eliminate this dilemma. This paper describes the initial steps of such an effort made in Hungary, presents the methodological background of data fusion and the possible business benefits of this method.

Rita Vella

Author

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János Bacher

Author

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Vella and Bacher (2005a, April 17). Product media index in Hungary. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/gm-hungary