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Research papers

Unearthing salt of the earth

This presentation introduces a new approach for consumer based ideation. The effectiveness of this new approach is demonstrated by applying the method to table salt - If we can get creative, new ideas for developing ordinary, everyday table salt,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Jacky Cheung
April 17, 2012
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Citation

Cheung, J. (2012a, April 17). Unearthing salt of the earth. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/unearthing-salt-of-the-earth