Abstract:
This presentation introduces a new approach for consumer based ideation. The effectiveness of this new approach is demonstrated by applying the method to table salt - If we can get creative, new ideas for developing ordinary, everyday table salt, then we should be able to apply this in other, more interesting and more diverse categories. With housewives between the ages of 30-45 years as respondents, this proved that creativity does not just sit with 'trend setters' everybody is equipped with the ability to innovate.
Research Papers
(Con-)figure it out!
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
 
November 18, 2014
Research Papers
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Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe
Company: Air France-KLM Group
November 8, 2012
Research Papers
I will tell you what they want, what they really really want
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
 
June 17, 2014
