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Research papers

The ten planets of advertising

Do not expect form this paper an advertising lesson of a comparative study between German and French campaigns.The purpose here is simply to show you what the ten French advertising tendencies are today. As ten planets shining in the sky of...

Catalogue: ESOMAR Congress 1989
Author: Jacques Seguela
September 1, 1989
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Citation

Seguela, J. (1989a, September 01). The ten planets of advertising. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/the-ten-planets-of-advertising