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The ten planets of advertising

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Author: Jacques Seguela

Abstract:

Do not expect form this paper an advertising lesson of a comparative study between German and French campaigns.The purpose here is simply to show you what the ten French advertising tendencies are today. As ten planets shining in the sky of communication: It is for each of us to lay out our personal route stemming from them.

Jacques Seguela

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Seguela, J. (1989a, September 01). The ten planets of advertising. ANA - ESOMAR. Retrieved August 27, 2025, from


https://ana.esomar.org/documents/the-ten-planets-of-advertising