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The ten planets of advertising

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Author: Jacques Seguela

Abstract:

Do not expect form this paper an advertising lesson of a comparative study between German and French campaigns.The purpose here is simply to show you what the ten French advertising tendencies are today. As ten planets shining in the sky of communication: It is for each of us to lay out our personal route stemming from them.

Jacques Seguela

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Research Papers

The ten C's

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Vanni Codeluppi, Daniel Weber

Company: RISC International (Europe) SA

June 15, 1989

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Citation

Codeluppi and Weber (1989a, June 15). The ten C's. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/the-ten-c-s


Research Papers

Models of the advertising process

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Timothy Joyce

 

June 15, 1991

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Citation

Joyce, T. (1991a, June 15). Models of the advertising process. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/models-of-the-advertising-process


Research Papers

The lifetime value of advertising

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Author: Steve Kingsbury

 

November 1, 2000

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Citation

Kingsbury, S. (2000a, November 01). The lifetime value of advertising . ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/the-lifetime-value-of-advertising-


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Citation

Seguela, J. (1989a, September 01). The ten planets of advertising. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/the-lifetime-value-of-advertising-