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Research papers

The public relations activities of industrial associations in Western Europe, the United States and Japan

This paper highlights the principal findings from this multi-national research effort. Particular attention is focused on the need for such data; the differences and similarities between industrial association and corporation public relations...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: James Culley
June 15, 1981
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Citation

Culley, J. (1981a, June 15). The public relations activities of industrial associations in Western Europe, the United States and Japan. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-public-relations-activities-of-industrial-associations-in-western-europe-the-united-states-and-japan