Back

The public relations activities of industrial associations in Western Europe, the United States and Japan

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: James Culley

Abstract:

This paper highlights the principal findings from this multi-national research effort. Particular attention is focused on the need for such data; the differences and similarities between industrial association and corporation public relations activities; the tools of the association public relations professional; and creative or unusual uses of public relations to solve a particular association problem.

James Culley

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research on employment policy in the United States and Europe

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Andrew Robert McIntosh

 

March 1, 1979

×

Citation

McIntosh, A. R. (1979a, March 01). Research on employment policy in the United States and Europe . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-on-employment-policy-in-the-united-states-and-europe-


Research Papers

The public health impact of direct-to-consumer advertising in the United States

Catalogue: ESOMAR Global Healthcare 2002

Authors: Humphrey Taylor, Katherine Binns

Company: Harris Interactive (Europe)

February 17, 2002

×

Citation

Taylor and Binns (2002a, February 17). The public health impact of direct-to-consumer advertising in the United States . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-public-health-impact-of-direct-to-consumer-advertising-in-the-united-states-


Research Papers

Negro and white attitudes towards problems and progress in race relations in the United States

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Robert M. Worcester

 

June 15, 1969

×

Citation

Worcester, R. M. (1969a, June 15). Negro and white attitudes towards problems and progress in race relations in the United States. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/negro-and-white-attitudes-towards-problems-and-progress-in-race-relations-in-the-united-states


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Culley, J. (1981a, June 15). The public relations activities of industrial associations in Western Europe, the United States and Japan. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/negro-and-white-attitudes-towards-problems-and-progress-in-race-relations-in-the-united-states