The public relations activities of industrial associations in Western Europe, the United States and Japan

Date of publication: June 15, 1981

Author: James Culley

Abstract:

This paper highlights the principal findings from this multi-national research effort. Particular attention is focused on the need for such data; the differences and similarities between industrial association and corporation public relations activities; the tools of the association public relations professional; and creative or unusual uses of public relations to solve a particular association problem.

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