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Calvert, Neo, Parsons, Roll and Singh (2015a, June 15). Turning data and asian consumer insights into action . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/turning-data-and-asian-consumer-insights-into-action-
Parsons, J. (2013a, April 07). The myth of the brand in Asia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-myth-of-the-brand-in-asia
Parsons, J. (2009a, April 07). Lipstick on a pig. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/lipstick-on-a-pig
Parsons, J. (2005a, February 27). N=No. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/n-no
Castell and Parsons (2001a, October 28). This may fell a little freaky. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/this-may-fell-a-little-freaky