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Research papers

Design as a function of marketing

What are the real problems of business today ? What ought to be almost the sole preoccupations of management are marketing and innovation. By definition this means getting closer and closer to one's markets, understanding their structure and their...

Catalogue: The European Marketing Research Review 1969
Author: James Pilditch
August 1, 1969
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Citation

Pilditch, J. (1969a, August 01). Design as a function of marketing. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/design-as-a-function-of-marketing