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Design as a function of marketing

Date of publication: August 1, 1969

Catalogue: The European Marketing Research Review 1969

Author: James Pilditch

Abstract:

What are the real problems of business today ? What ought to be almost the sole preoccupations of management are marketing and innovation. By definition this means getting closer and closer to one's markets, understanding their structure and their needs. I do not see how one can do this without market research. You simply cannot hope to maximise the skills or resources of a company today without good, continuing market research. I will put it more strongly and say that market research is an essential prerequisite of commercial survival in our modem world.

James Pilditch

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Research Papers

The future looks creative

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Laura Fry, Kath Harding

Company: GfK

November 8, 2012

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Citation

Fry and Harding (2012a, November 08). The future looks creative. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/the-future-looks-creative


Research Papers

How design thinking allows market research to take the lead and become an innovation powerhouse

Catalogue: Insights Festival 2020

Authors: Nicholas JianHao Lee, Alex Wilman

Companies: Northstar Research, FigureFigure Studios

September 15, 2020

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Citation

Lee and Wilman (2020a, September 15). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse-11590


Videos

How design thinking allows market research to take the lead and become an innovation powerhouse

Catalogue: Insights Festival 2020

Authors: Alex Wilman, Nicholas JianHao Lee

Companies: Northstar Research, FigureFigure Studios

September 16, 2020

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Citation

Wilman and Lee (2020a, September 16). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse


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Citation

Pilditch, J. (1969a, August 01). Design as a function of marketing. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse