Abstract:
What are the real problems of business today ? What ought to be almost the sole preoccupations of management are marketing and innovation. By definition this means getting closer and closer to one's markets, understanding their structure and their needs. I do not see how one can do this without market research. You simply cannot hope to maximise the skills or resources of a company today without good, continuing market research. I will put it more strongly and say that market research is an essential prerequisite of commercial survival in our modem world.
Research Papers
The future looks creative
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Laura Fry, Kath Harding
Company: GfK
November 8, 2012
Research Papers
How design thinking allows market research to take the lead and become an innovation powerhouse
Catalogue: Insights Festival 2020
Authors: Nicholas JianHao Lee, Alex Wilman
Companies: Northstar Research, FigureFigure Studios
September 15, 2020
Videos
How design thinking allows market research to take the lead and become an innovation powerhouse
Catalogue: Insights Festival 2020
Authors: Alex Wilman, Nicholas JianHao Lee
Companies: Northstar Research, FigureFigure Studios
September 16, 2020
