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Research papers

How research is used to solve industrial marketing problems

We all know from our experience that amongst companies selling to non-consumer markets there is a wide divergence in the importance assigned to market research, the resources devoted to it and the way in which it is used, It was in order to quantify...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Janet Levin
Company: Marplan Forschungsgesellschaft mbH
June 15, 1986
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Citation

Levin, J. (1986a, June 15). How research is used to solve industrial marketing problems. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/how-research-is-used-to-solve-industrial-marketing-problems