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How research is used to solve industrial marketing problems

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Company:

Author: Janet Levin

Abstract:

We all know from our experience that amongst companies selling to non-consumer markets there is a wide divergence in the importance assigned to market research, the resources devoted to it and the way in which it is used, It was in order to quantify these differences that Marplan Germany and Marplan UK together undertook a programme of research. Research was carried out by means of telephone interviews with a sample of the largest companies in two sectors.

Janet Levin

Author

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Research Papers

WWW and international industrial marketing research

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Stefan Binner

Company: bms marketing research + strategy

September 1, 2000

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Citation

Binner, S. (2000a, September 01). WWW and international industrial marketing research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/www-and-international-industrial-marketing-research


Research Papers

Industrial marketing research

Catalogue: The European Marketing Research Review 1968

Author: L. Bongers

 

August 1, 1968

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Bongers, L. (1968a, August 01). Industrial marketing research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/industrial-marketing-research


Research Papers

Alternative approaches to industrial sampling problems

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

 

January 1, 1973

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Citation

Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems


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Citation

Levin, J. (1986a, June 15). How research is used to solve industrial marketing problems. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems