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Research papers

Focusing knowledge on the issues

This paper argues that information alone is not enough. Only when meaning is added to information does it become knowledge. Knowledge needs to be stored and accessed by relevant valid constructs in order to be able to say to clients: “the answer...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Jean Mcdougall, Sue Gardiner
Company: KANTAR TNS Malaysia
September 1, 1998
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Citation

Mcdougall and Gardiner (1998a, September 01). Focusing knowledge on the issues . ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/focusing-knowledge-on-the-issues-