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Focusing knowledge on the issues

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Company:

Authors: Jean Mcdougall, Sue Gardiner

Abstract:

This paper argues that information alone is not enough. Only when meaning is added to information does it become knowledge. Knowledge needs to be stored and accessed by relevant valid constructs in order to be able to say to clients: “the answer to your question is ...”.

Jean Mcdougall

Author

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Sue Gardiner

Author

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Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

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Citation

Burlage, Van Eeden and Slootman (1998a, September 01). Networking knowledge within circles of Interest in the Eureko group . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-


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Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

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Lenzen and Patzke (1998a, September 01). Building customer loyalty on knowledge . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/building-customer-loyalty-on-knowledge-


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Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

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Tessun, F. (1998a, September 01). Managing the knowledge. ANA - ESOMAR. Retrieved April 26, 2024, from


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Citation

Mcdougall and Gardiner (1998a, September 01). Focusing knowledge on the issues . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/managing-the-knowledge