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Focusing knowledge on the issues

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Company:

Authors: Jean Mcdougall, Sue Gardiner

Abstract:

This paper argues that information alone is not enough. Only when meaning is added to information does it become knowledge. Knowledge needs to be stored and accessed by relevant valid constructs in order to be able to say to clients: “the answer to your question is ...”.

Jean Mcdougall

Author

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Sue Gardiner

Author

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Research Papers

Networking knowledge within circles of Interest in the Eureko group

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman

Company: GfK

September 1, 1998

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Citation

Burlage, Van Eeden and Slootman (1998a, September 01). Networking knowledge within circles of Interest in the Eureko group . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/networking-knowledge-within-circles-of-interest-in-the-eureko-group-


Research Papers

Sharing knowledge

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher

 

September 1, 1998

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Citation

Bowles, Brooks and Gaucher (1998a, September 01). Sharing knowledge. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/sharing-knowledge


Research Papers

Managing the knowledge

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Franz Tessun

 

September 1, 1998

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Citation

Tessun, F. (1998a, September 01). Managing the knowledge. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/managing-the-knowledge


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Citation

Mcdougall and Gardiner (1998a, September 01). Focusing knowledge on the issues . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/managing-the-knowledge