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Focusing knowledge on the issues

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

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Authors: Jean Mcdougall, Sue Gardiner

Abstract:

This paper argues that information alone is not enough. Only when meaning is added to information does it become knowledge. Knowledge needs to be stored and accessed by relevant valid constructs in order to be able to say to clients: “the answer to your question is ...”.

Jean Mcdougall

Author

This is a long description of some author details.

Sue Gardiner

Author

This is a long description of some author details.

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Citation

Mcdougall and Gardiner (1998a, September 01). Focusing knowledge on the issues . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/focusing-knowledge-on-the-issues-