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Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-
Steinberg and Ploquin (1972a, June 15). COSMOS. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/cosmos
Steinberg and Ploquin (1972a, June 15). COSMOS (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/cosmos-french-
Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-marketing-approach-of-a-merger
Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-
Steinberg, N. (1968a, November 01). Operations research and marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/operations-research-and-marketing
Steinberg, N. (1967a, June 15). Forecasting results of an advertising campaign. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/forecasting-results-of-an-advertising-campaign
Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved September 26, 2024, from