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Research papers

Creating the products the market wants... complications: Temptations and solutions!

Some companies seem, somehow, to have developed a flair for creating those products we all want to buy. How can they consistently hit the market so well ? If we analyze their success, it is disappointingly simple. There is no magic formula! They...

Catalogue: ESOMAR Congress 1988
Author: Jean Philippe Deschamps
September 1, 1988
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Citation

Deschamps, J. P. (1988a, September 01). Creating the products the market wants... complications: Temptations and solutions!. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/creating-the-products-the-market-wants-complications-temptations-and-solutions-