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Ville, J. (1988a, June 15). Standard research products in industrial and professional markets. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/standard-research-products-in-industrial-and-professional-markets
Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-opinion-leader-concept-in-agriculture