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The opinion leader concept in agriculture

Date of publication: June 15, 1985

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Company: BVA Group

Author: Jean Pierre Ville

Abstract:

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described hereafter has for main objective to establish a simple method to identify the leaders. It was carried out in 1984 for 11 companies of various sectors of the agro-industry. The methodology falls into 4 phases.

Jean Pierre Ville

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Research Papers

Is opinion leader and opinion follower identical person?

Catalogue: ESOMAR Congress 1968

Author: Arthur Graham

 

June 15, 1968

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Citation

Graham, A. (1968a, June 15). Is opinion leader and opinion follower identical person?. ANA - ESOMAR. Retrieved May 01, 2025, from


https://ana.esomar.org/documents/is-opinion-leader-and-opinion-follower-identical-person-


Research Papers

European agriculture in transition

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Allan Buckwell

 

June 15, 1992

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Buckwell, A. (1992a, June 15). European agriculture in transition. ANA - ESOMAR. Retrieved May 01, 2025, from


https://ana.esomar.org/documents/european-agriculture-in-transition


Research Papers

Some comments on: "The problems of governments intervention in agriculture"

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: David H. Pickard

 

May 1, 1968

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Citation

Pickard, D. H. (1968a, May 01). Some comments on: "The problems of governments intervention in agriculture". ANA - ESOMAR. Retrieved May 01, 2025, from


https://ana.esomar.org/documents/some-comments-on-the-problems-of-governments-intervention-in-agriculture-


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Citation

Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved May 01, 2025, from


https://ana.esomar.org/documents/some-comments-on-the-problems-of-governments-intervention-in-agriculture-