Back

The opinion leader concept in agriculture

Date of publication: June 15, 1985

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Company: BVA Group

Author: Jean Pierre Ville

Abstract:

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described hereafter has for main objective to establish a simple method to identify the leaders. It was carried out in 1984 for 11 companies of various sectors of the agro-industry. The methodology falls into 4 phases.

Jean Pierre Ville

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Is opinion leader and opinion follower identical person?

Catalogue: ESOMAR Congress 1968

Author: Arthur Graham

 

June 15, 1968

×

Citation

Graham, A. (1968a, June 15). Is opinion leader and opinion follower identical person?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/is-opinion-leader-and-opinion-follower-identical-person-


Research Papers

European agriculture in transition

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Allan Buckwell

 

June 15, 1992

×

Citation

Buckwell, A. (1992a, June 15). European agriculture in transition. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/european-agriculture-in-transition


Research Papers

A third world experiment in opinion leader identification

Catalogue: Seminar 1986: Opinion Polls

Author: Andrew Templeton

 

June 15, 1986

×

Citation

Templeton, A. (1986a, June 15). A third world experiment in opinion leader identification. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-third-world-experiment-in-opinion-leader-identification


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-third-world-experiment-in-opinion-leader-identification